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Liverpool

Liverpool city contributes approximately £14.3 billion in GVA to the UK economy, while the wider Liverpool City Region (including Halton, Knowsley, Sefton, St Helens, and Wirral) generates around £35.3 billion. The city hosts several major companies—including B&M Retail, Princes, Yodel Delivery Network, Home Bargains, Jacob’s Bakery, and Very—while global brands like Unilever and Typhoo Tea maintain significant operations across the region.

The Liverpool City Region remains business-friendly and resilient—a notable 7,200 new businesses were registered in 2020, one of the highest rates among northern local enterprise partnerships. This buoyant business activity supports the Liverpool employment rate, which stands at around 67.5%, approaching the national average.

Economic forecasts indicate that Liverpool’s projected annual GVA will grow by approximately 0.6% over the next 12 months—a stronger short-term growth rate compared to other parts of the North West. Medium-term projections through 2025 suggest average annual growth of around 2.8%, further reinforcing the appeal of property investment in Liverpool.

From 2011 to 2021, Liverpool’s population rose by approximately 19,700—from around 466,400 to 486,100—marking a 4.2% increase within the city boundary . During the same period, the wider Liverpool City Region—which encompasses Halton, Knowsley, Sefton, St Helens, and Wirral—reached approximately 1.55 million residents.

Much of this growth is fueled by rising job opportunities, affordable housing, lower living costs, and Liverpool’s rich culture and friendly vibe, all of which continue to attract new residents from across the UK and beyond.

The city is home to a student population of around 60,000 – 70,000 students, drawn by its three key institutions—University of Liverpool, Liverpool John Moores University, and Liverpool Hope University. While many students live in the city centre, increasing numbers are moving into areas like Wavertree, Kensington, Smithdown Road, and Sefton Park, where affordable housing and vibrant local scenes appeal to younger residents

Liverpool is a well-connected city, offering fast and convenient travel both domestically and internationally. The direct train link from Liverpool Lime Street to London Euston takes around 2 hours 10 minutes.

Liverpool John Lennon Airport (LJLA), situated just south of the city centre, handled approximately 4.19 million passengers in 2023—up 20% on the previous year and its busiest since 2011. The airport’s long-term Master Plan envisions expanded terminal facilities and a longer runway by 2050, potentially doubling annual passenger numbers and adding around 4,000 jobs to the City Region economy.

Liverpool’s visitor economy is booming: In 2023, the Liverpool City Region attracted about 60 million visitors, contributing £6.25 billion to the economy and supporting over 58,000 jobs. This strong connectivity underpins Liverpool’s tourism sector, which is a major economic driver.